Kai Tzu Lu
UX Experiences designerContact
- facebook.com/kaitzu.lu
- instagram/kai_tzu_lu
- Linkedin/Kai Tzu Lu
- (708) 529 9494
- Chicago., IL 60616.
2D Graphic
Adobe Suite Photoshop
-
80
%
Auto CAD
-
80
%
3D modeling
3D Max
-
80
%
3D SketchUp
-
80
%
Video Editing
Adobe Périmer
-
80
%
Final Cut
-
80
%
UX/UI mock up
Figma
-
80
%
Fluid UI
-
80
%
Website
Wordpress
-
80
%
Profile
- Published 7 research papers in the international conference and symposium. The research topic focuses on representation of Virtual Reality (VR) And Augmented Reality (AR) co-exiting ideas from the physical input device, digital space and user experiences.
- Over 8 years of experiences design of digital installation projects in exhibition/showroom and branding promotion events, 3 years of research experiences while acting as a researcher in the intelligent building field, 2 years of eCommerce marketing manager, and 3 years of museum volunteer as social media specialist.
- Over 8 years of lead the team to hypothesize and ideate new experiences via strong communication skills and excellent managing of the overall internal and external partners relationship.
- Persistent and motivated, sees projects through to completion with attention to accuracy, detail and bottom‑line profit. Dedicated to problem‑solving and provides channels to formulate specific ideas, suggestions, changes and workable solutions.
Profession
User Experience Design
Interactive space design
Project Management
eCommerce Marketing
EDUCATION AND EXPERIENCE
Working Experience
eCommerce Marketing Manager
Andes Food Co., Ltd ( Taiwan (Remote) ) May 2020 - Present
Andes food Co., Ltd is one of largest bubble tea manufacture factory in Taiwan. They focus on offering a wide range of tapioca pearls and raw materials for B2B Bubble Tea market. The products are sold in over 40 countries. More than six million cups of Bubble Tea with Andes pearls are savored every day. Since 2019 Andes wanted to build a new brand called "PearlTree (https://www.pearltree.com.tw/) to start the B2C market. The PearlTree focus on instant tapioca products.
Key Achievement
- Developed user personas with scenarios to improve functionality and usability for target audience contributing to 21% increase in conversions.
- Obtained user data via website dashboard, google ads and Facebook advertising with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing member quantity by 27% in a year.
- Wrote a brand marketing yearly roadmap
- Build the marketing team, set the tasks of team members and coach them for online/offline advertising activities, find the cross-branding affiliate partner.
- Work with visual designer and engineer to reconstruct the online store website via the Ecommerce platform. And review the Ecommerce weekly and monthly data to adjust marketing strategies.
- Build the business partner relationship through optimize customer services.
Purchasing Agent
BestFood Service LLC ( Chicago, Illinois, United States ) April 2019 - April 2020
Best food service is the wholesale company. There are over 10 branch companies in the USA. Their services focus on the Asian food supply service to the restaurants and the supermarkets.
Key Achievement
- Remotely control multiple location warehouse inventories in MA, NY, TX, PA, MD, GA, MI, IN from headquarter office in Chicago.
- Inventory control, I made an excel datasheet to do data analysis that export the data from the ERP system and use data to check the over thousand items every day
- Negotiated with domestic vendors about pricing, delivery schedule and seasonally/ annually rebates in English and Chinese.
- I am in charge over 10% purchase quantities in this company. (the average loading is 6- 7% per person). The buying power increase by 40% in a year.
Director
DigiPuppet Design Ltd ( Taiwan ) January 2013 - February 2019
DigiPuppet was a startup company providing a total solution for customers from multi-media promotion planning, Graphic design and hardware/software system installation. I have been tasked with creating stander procedures and structure for my team to handle exhibition and museum projects. I am also managing overall sales relationship.
Key Achievement
- Created interactive designs for complex digital space installation by way of user flow diagrams, and interactive wireframes.
- Manage information of technology (IOT) installation in exhibition space, include: AR/VR system, graphic, media and hardware and software component production from external contractor selection through entirely projects. Some of projects used computer vison technology to control the systems by human gesture.
- Develop scopes of work and list of deliverables with payment schedules for production/ construction contracts.
- Negotiate work and contract pricing with contractors, subcontractors and vendors.
- Communicated with clients to help them find the clear picture when at project beginning.
- Track multiple projects progress against the project schedule and budget, project contract and action items.
- Delivering consistent performance and growth which Digipuppet Design breaks even in the second year. The revenue got over 30% every year.
Project Manager
xXtralab Design Co ( Taiwan ) September 2009 - December 2012
XXtralab Design is a multimedia space design company that specializes in designing & engineering tangible/intangible interfaces to deliver interactive experiences and services. I managed a team of over 20 people. I coordinated the team members to identify and solve problems. I was charged to deliver services in a short time frame while ensuring the project track to its budget, schedule, and scope.
Key Achievement
- Conducted UX research by interactively designs projects and published the research papers.
- Coordinate value engineering, as needed, to maintain design standards and reduce costs.
- Collaborate with the various subcontractors to plan for project installation and deployment logistics within museum and showroom infrastructure, especially including IT, Media Services (A/V integration and maintenance).
- Manage day-to-day scheduling, progress budgets
Associate Researcher
Industrial Technology Research Institute ( Taiwan ) August 2006 - August 2009
Worked for two labs: Micro Sensor Lab and Optical Radiation Lab. I have over 3 years of research experience while acting as a researcher & project coordinator. The research topics were: "The interface integration and standardized plan for the industry of intelligent living space", "Intelligent
housing with a sensitive user interface", and "The standard integration and development for the examination about comfort level".
Key Achievement
- Developed a well-crafted research plan with clear research objectives.
- Wrote the proposal to apply for government funding.
- Contacted with an international research lab and made the connection with team members.
- Wrote a technique report to show the project progress and result.
- Tracked the budget and timeline.
- Hosted an international conference, arranged the agenda, choose the English-speaking experts in the research field.
- Planed international events for professional research seminars. The event size is around 1500~2000 audience.
Artist
2004 - July 2006
The Techno Art Creation Project of The National Culture and Arts Foundation (NCAF) in 2006. It's an interactive artworks in Vision and Beyond at the Hong-gah Museum, The National Taiwan Museum of Fine Arts, The Kaohsiung Museum of Fine Arts . With the 3D-model simulation techniques, I digitalized Taiwanese glove puppets, allowing users to control virtual puppet dolls with gloves attached with sensors that correspond to the bending of fingers.
- The first one to combine the digital technology into the physical Traditional Palm Puppet.
- Received the art funding form The National Culture and Arts Foundation (NCAF) Taiwan.
- Received scholarship from Diageo Company which provide the EMBA program of University of Cambridge Judge Business School, UK.